The era of digitalization makes every single business has to have a digital presence. This instinct of online growth is increasing drastically as customers want to look up their queries online first, and with over 1.2 billion websites on the internet, it’s hard for you to stand out in this crowd. Having a good design website along with a better position in SERP’s is something crucial that can boost your sales and help to generate more leads. SEO and website design can work together more perfectly than people might realize.
You can’t solely get this position using SEO factors; your website performance plays a vital role. If these components concerted, flowed together and executed correctly, your website visitors will not notice anything about what you have created; they will start navigating through your website.
Let’s find out those elements where SEO and web design collaborate.
Mobile-friendliness
According to research, almost half of the global world traffic is generated over mobile phones. Those who are familiar with SEO or mobile design should already know the importance of the mobile-friendly website. Having a mobile-friendly website can help you reach over half of your audience. Google announced this ranking factor in 2015. After that, mobile indexing was introduced in 2017, which is clearly understood that Google primarily uses the mobile version of the content for indexing and ranking.
Therefore, to reach more comprehensive customers and a higher rank in Google, you should put some extra effort into the website’s mobile version.
- Make your mobile version is as usable as a desktop version
- Do the placement of pictures in an accurate format
- Everything on the mobile version accompanied correctly as on desktop version.
Keeping an eye on these factors will boost your sale and SEO ranking, along with Google’s reputation.
2. Website speed Bounce rate
Good web versions reload in 3 sec or less, and a customer waits for 10 seconds on a site. It means your website should load instantly as page speed is a known ranking signal. Optimize your effort on website design if you found any lagging issue, devote time and effort in removing unnecessary plugins, image optimization, browser caching, AMP and so on; these factors can directly impact your SEO performance and user experience. The customer will find their intent, and it helps you to reduce the bouncing rate. So you must have a high website speed.
User friendly
Everyone knows that SEO is directly proportional to content. Good, well-presented content means better ranking and better user experience. In contrast, content with so many hyperlinks, intuitive design, and poor alignments, the color combination of text with the background can affect your ranking. Treat Google as a regular customer, make content easy to read and understand so the consumer will stay and click through your site.
Site map
The sitemap is an essential component of your website that helps search engines find the index and crawl your website’s content. A good sitemap allows the crawler to crawl your site more intelligently that improves Google ranking results in more traffic. It will only happen when your content is well optimized and appeal to users. To create a sensed sitemap, make sure your web internal linking structure makes sense, and your web design leads people in the right place.
Fresh and engaging content
Fresh and engaging content is the backbone of the website. Without this, you can’t create informative web pages to maintain your rank in Google and the audience. Well informative and high ranked sites have clear content structure, accuracy in keywords position and easy to follow pages. Updating of existing content indicates Google that your website is alive results in higher crawling frequency.
Features of good content
- How to post
- FAQ’s
- Case studies
- Paragraph
- Headings
- internal linking
- content intent and flow
Proper usage of links can help in a more exceptional user experience.
SEO is best done in partnership with website design, and improving your website design doesn’t have to be complicated. Keep these key points while designing a website and you’ll soon see higher ranking and user engagement.
How SEO Friendly CMS can support your digital goals now and in future
Whether your website is e-commerce or a generic one, a CMS (content management system) must streamline its management. It allows you to create, delete, edit and update your content, set up workflows and publish content directly to your website. Determining the right CMS to achieve the desired marketing goal is crucial rather than migrating your site to another CMS by taking risks of serious SEO consideration.
Why CMS is important
To an estimate, almost 47% of the websites use WordPress; 43% of the rest uses other CMS solutions depending on their organization and enterprise size like Magento, Joomla, Wix and many others, which suit their needs.
Why must you have an SEO friendly CMS?
On-page SEO overhauls the major part of SEO and is still considered as a top organic ranking factor. Substantial components include optimization of like title, description, headings, alt text, and ensuring your code that must be as clean as possible.
What else should we consider in SEO that correlates CMS with our SEO strategy?
WYSIWYG- What you see is what you get
Easily managed and effectively design CMS is beneficial for all users and team members. Marketers have well known how of essential code aesthetics, and they don’t want to put hurdles for creative staff members.
With the right CMS, you can:
- You can build web pages without having HTML knowledge
- Ready to use mobile-friendly websites
- Quick and effective management of content
- Rank well on search engines
- Redesigning of the website quickly and cost-effectively
- Extend website with your growing business
- You can administer the whole digital marketing strategy from a single place.
Workflow and collaboration
A plus point; you don’t have to track revisions at all and control permissions of other software hence results in saving valuable time.
Mobile optimization
With over 40% of transactions and 87% of traffic occurs on mobile. Search engines determine the importance of mobile to the user experience very well that, on July 1, 2019, Google declares the mobile-first indexing as a dominant ranking factor of SEO.
Purpose-built features
This factor depends on your business and unique services like a simple blogging or content site to an e-commerce platform that gallops hundreds of thousand products. Each can be categorized/sub-categorized in groups accordingly.
Crawlability and indexing
With the Build-in features of CMS, it assists crawlability and indexing with canonical tags, Meta description, and robot management, RSS technology with safety and security features for your site.
Role of AI and CMS automation
AI is now beginning to play a crucial role in CMS integration and content development. There are some areas where CMS can significantly and can be insufficiently flexible in dealing with dynamic changes in consumer demand and continuity in motion. This can make your burdensome to apply changes quickly, as its more time consuming and need more resources. At this moment, AI proved to be a helping hand that can console this burden and assists marketers and SEO in leaping at the nearest possible solution and acting on them in the meantime. Moreover, AI proved to be the fanatic game-changer in various marketing dynamics and content management systems.
Gear to future proof your CMS with AI
Real-time SEO research and insights
This transformation of AI fills the gap of customer experience and optimization by driving real-time SEO research and ideas that traditional CMS wouldn’t do.
- Enhancing voice search and image search opportunities.
AI enables image tagging and (NLC) Natural -Language-Processing, and in the near future, it will be able to generate content that stimulates the process of content creation. It is capable of optimizing voice search and voice control platforms.
- Unleash more time for more creative marketing campaigns.
The predominant factor of AI is to assist SEO’s and marketers to relinquish the manual and reduce the labor-intensive aspects of their strategies to free up time for more creative marketing campaigns tasks.
Soon, we may even see fully integrateable CMS systems that can work back to AI systems and devices. AI has the capability of not only personalizing CMS content but also effectively dealing with thousands of landing pages that are to be optimized quickly and frequently.
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